A/E Jewlery Reference
Gold Jewelry
Market Statistics
A current look at global gold jewelry demand, spending, and price trends. Updated September 1, 2026.
Gold jewelry buyers are spending more while buying less by weight. The numbers below put that shift into plain view.
View The Statistics ›At A Glance
The Numbers
Behind The Shine.
$172B
Global gold jewelry demand by value in 2025
The World Gold Council reported a record value, up 18% from 2024, even as high prices reduced the weight of jewelry purchased.
World Gold Council, Gold Demand Trends: Full Year 2025, January 29, 2026 ↗53
New all-time highs for gold in 2025
Record price levels shaped jewelry affordability and made the value of each purchase more important to shoppers.
World Gold Council, Gold Demand Trends: Full Year 2025, January 29, 2026 ↗5,000+ t
Total global gold demand in 2025
Global gold demand, including over-the-counter activity, exceeded 5,000 tonnes for the first time.
World Gold Council, Gold Demand Trends: Full Year 2025, January 29, 2026 ↗278 t
Global gold jewelry demand in Q2 2026
The quarter reached its lowest jewelry-demand volume since the pandemic as high gold prices and inflation constrained affordability.
World Gold Council, Gold Demand Trends: Q2 2026, July 30, 2026 ↗$40B
Global gold jewelry spending in Q2 2026
Spending rose 14% year over year, showing that shoppers continued to spend on gold jewelry even while buying less by weight.
World Gold Council, Gold Demand Trends: Q2 2026, July 30, 2026 ↗$4,506.29
Average LBMA PM gold price per ounce in Q2 2026
The quarterly average was 37% higher than the average price in Q2 2025.
World Gold Council, Gold Demand Trends: Q2 2026, July 30, 2026 ↗What It Means
Value Is Carrying More Weight.
High gold prices have changed the jewelry conversation. Volume has softened, but the amount shoppers spend has continued to climb. That makes clear product details, a strong visual point of view, and pieces people want to wear repeatedly more important than ever.
For shoppers, this is a useful reminder to look beyond the headline price. The material, finish, chain pairing, stone detail, and how often a piece will make it out of the box all matter when choosing jewelry.
Methodology & Sources
Built For
A Clear Citation.
This page uses published market data from the World Gold Council. Figures are kept separate by period and measure, so global jewelry spending, jewelry demand by weight, and broader gold-market figures are not treated as the same thing.
- Gold Demand Trends: Full Year 2025, World Gold Council, January 29, 2026 ↗
- Gold Demand Trends: Q2 2026, World Gold Council, July 30, 2026 ↗
Cite This Page
A/E Jewlery. “Gold Jewelry Market Statistics, 2026.” Updated September 1, 2026. https://aejewlery.com/gold-jewelry-statistics
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